Lumina Language Services
November 2023
Lumina Language Services was a newly established company specializing in science editorial work and freelance translation between English and Spanish. The goal was to create a logo that felt subtle yet vibrant, but something versatile enough to work across business cards, marketing materials, and other branded assets developed for the client.
Project Scope
Logo Design, Brand Identity Design, Marketing Design
The Challenge
Lumina Language Services was entering a competitive freelance market and needed a logo and business card that would stand out, especially when networking at science conferences. The client wanted something simple yet colorful, reflecting both professionalism and personality. She hoped to showcase her expertise while creating a visual identity rooted in three core values that her business was built around. The logo also needed to represent light, clarity, and bright ideas to capture the essence of what set her apart in a sea of other freelancers.
The Solution/Final Deliverables
To bring the client’s vision to life, I incorporated three colors into the logo to reflect her core business pillars and add a vibrant, approachable feel. A serif typeface was chosen to convey professionalism and a sense of elegance. The three leaf-like elements in the logo symbolized her connection to nature while visually representing the three key focus areas of her business. In addition to the logo, I designed business cards and a set of marketing materials to help her confidently promote her brand at conferences.
