Jeanie Bean Books LLC
June 2020 - November 2020
Jeanie Bean Books LLC is a publishing company founded by children’s author Kimberly Daley, created as the official home for her growing collection of stories. The brand needed to reflect the playful and imaginative worlds she creates, with something fun, creative, and full of personality to connect with young readers and bring her stories to life visually.
Project Scope
Logo Design, Brand Identity Design, Website Design
The Challenge
The brand needed to reflect the same level of imagination and charm found in Kimberly Daley’s books, while also allowing room for future character expansion as new stories were introduced. Kimberly had a vision for the logo to include a tribute to her mother, represented as a fairy godmother, who inspired her storytelling. Like her books, the brand needed to carry personal, family-driven meaning while clearly appealing to a young audience.
The Solution/Final Deliverables
The final logo was fun, colorful, and imaginative, with a fairy godmother character designed to resemble Kimberly’s mother, capturing the heart of her inspiration. It leaned into the themes of fairytales and children’s stories, clearly communicating the brand’s identity and audience. Playful fonts reinforced the tone, and once the logo was complete, I created a variety of supporting materials, including graphics for library readings, printable activities for the website, and a full website that featured the author, her books, and purchase links for readers.
