Jersey Shore Touring Society
May 2023 - July 2023
The Jersey Shore Touring Society is a local cycling group in New Jersey focused on bringing together riders for group rides and events. I worked with them to explore design ideas for a refreshed logo that would modernize their existing look while maintaining their identity—ultimately creating a bold new version that could be used across apparel and promotional materials.
Project Scope
Logo Design, Brand Identity Design, Marketing Design
The Challenge
The Jersey Shore Touring Society faced differing opinions on their logo—some members wanted to stay true to the original design, while others pushed for a completely new, modern look. The challenge was finding a balance that captured a fun, free-spirited vibe while also looking great on jerseys and shirts.
The Solution/Final Deliverables
I developed four distinct design concepts, featuring both primary and secondary logos, and presented how each would look on biker jerseys and various marketing materials. This approach enabled the group to visualize fresh, cohesive identities that respected their heritage while bringing a vibrant, modern feel.
