Triple G Performance Horses
May 2021
Triple G Performance Horses is a professional horse training company based in Ocean County, NJ. They were seeking new branding materials that would reflect their core values—God, Grind, and Goals—while capturing the strength, discipline, and passion behind their brand.
Project Scope
Logo Design, Brand Identity Design, Apparel Design, Photography
The Challenge
Triple G Performance Horses was seeking a new logo and apparel design that would reflect their core values—God, Grind, and Goals—while capturing the strength, discipline, and passion behind their brand. In addition, they wanted brand photography that authentically represented their work and could be used across marketing and promotional materials to visually convey the heart of their business.
The Solution/Final Deliverables
I collaborated with the owner to create a logo that reflected the core values and personal passion that set Triple G Performance Horses apart from other training companies in the area. It was important that the branding felt authentic and heartfelt, as much of their work is driven by a deep love for the industry. The diamond element in the logo symbolized their one-of-a-kind approach and unwavering commitment to their values. In addition to the logo, I designed apparel that appealed to a diverse audience and conducted brand photography that captured the owner’s connection to the horses and her dedication to the business.
