HEROIC Public Speaking
October 2023 - Present
HEROIC Public Speaking is a performance-based public speaking training company that helps speakers, thought leaders, and authors become world-class speakers both on stage and in everyday life. At HEROIC, I work across a wide range of design projects, including maintaining and updating the website, planning and executing social media content, and overseeing brand design across all platforms. I also contribute to campus renovation visuals, design event assets like name tags, enrollment forms, and presentations, handle event photography, create materials for online learning platforms, and create custom proposal presentations.
Project Scope
Branding Design, Website Design, Marketing Materials, Social Media Branding, Event Photography, Event Designs
The Challenge
At HEROIC Public Speaking, I manage a wide variety of design responsibilities at once while upholding the company’s premium brand presence across digital, print, and in-person experiences. The ongoing challenge is maintaining consistency, quality, and impact across every touchpoint, all while supporting a brand that operates on a global stage and continues to evolve.
The Solution/Final Deliverables
I oversee brand management at HEROIC—leading efforts to maintain and evolve the brand’s identity, including its recent rebrand and website update. I maintain and build new content in Webflow to support the student experience, design and produce program and event materials (from credentials to learning platform assets), and lead strategic content creation for social media. I also capture and share event photography, guide campus improvement initiatives, and collaborate across departments to produce presentations and proposals that reflect the company’s bold, professional voice. My role blends strategy and execution to keep HEROIC visually consistent, high-impact, and engaging across every channel.
