SBX Hardscaping LLC
March 2023 - August 2025
SBX Hardscaping LLC is a newly established hardscaping company serving Monmouth and Ocean Counties in New Jersey. As they entered the market, their goal was to develop a strong brand identity, one that would stand out, leave a lasting impression, and match the bold, high-quality work they bring to every job site.
Project Scope
Logo Design, Brand Identity Design, Apparel Design, Vehicle Wrap Graphics, Social Media Branding
The Challenge
SBX Hardscaping LLC entered a crowded market filled with local hardscaping, landscaping, and similar service providers. From the start, they understood the importance of standing out. With customers often gathering multiple quotes, SBX wanted to ensure their brand made a strong, lasting impression that reflected the same quality and professionalism they bring to every project.
The Solution/Final Deliverables
To bring SBX’s vision to life, I worked through several design concepts that would highlight their services without feeling too cookie-cutter or overly simple. It needed to stand out without being too busy or simplistic that would limit their potential to expand their offerings in the future. I broke the idea down to the core of what they do: dirt, heavy equipment, and building something bold from the ground up.
The final logo incorporates a tire track from machinery paired with a splash of dirt, symbolizing impact and the hands-on nature of their work. I used a strong font for “SBX” to anchor the design and create that bold memorable feel they were going for. As the brand identity developed, I carried the track marks into other elements to give the impression that “SBX has been here”, indicating that they were leaving their mark behind. This bold concept carried over seamlessly into the truck wraps and apparel, helping the brand pop and stay recognizable wherever it showed up.
